Tag Archives: URL

Now, is that any way to do a mailer?

I received a mailer recently that impressed me – not with its creativity or call to action, but at how poorly it was planned out and conceived. I shared this on my personal Facebook page, and one of my print colleagues … Continue reading

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How can I add impact to my direct mail campaign?

I have confessed on my blog before that I am a direct mail junkie.  But I really do believe that many companies that use direct mail don’t use it as effectively as they possibly can. So, you now may be … Continue reading

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QR Codes and their effective use

QR codes have been an active part of marketing for several years now.  The concept of the QR code is simple: mobile devices loaded with a QR code reading app can image the code and open a website on the … Continue reading

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