Tag Archives: uncoated

Now, is that any way to do a mailer?

I received a mailer recently that impressed me – not with its creativity or call to action, but at how poorly it was planned out and conceived. I shared this on my personal Facebook page, and one of my print colleagues … Continue reading

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Paper 101: What is basis weight, GSM, and other paper terms?

Having been in print for 30 years, and with most of that in Production, I take it for granted that many laypersons have a very rudimentary knowledge of paper.  As digital has increased in its market share and is, in … Continue reading

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