Tag Archives: Social Media

Why do I need sales training?

It’s nothing new when I say that, having been in the print industry for over 30 years, there is one thing I see as an axiom: most print sales reps do not like change. Nor do they like to be … Continue reading

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Why do we still need business cards?

Does anyone remember a smartphone application from just a few years ago called Bump? With this application, the idea was that you would “bump” another person’s smartphone (if they also had Bump) and it would exchange contact information. I remember … Continue reading

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What is augmented reality, and how does it work in print?

Often, the perception of print is that it’s static – that it just gives you a single message – or maybe several messages – over a fixed media, and then, well, that’s it.  Oh, sure, you can liven up the … Continue reading

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Change the Conversation

One thing I have noticed in print is how the conversation is changing.  No longer does a printing company talk in terms of capabilities, and if they do so with prospective or current clients, that conversation ends quickly. CAN WE … Continue reading

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Do churches need to market themselves?

Quite honestly, I had another blog all written and scheduled to post for today, but after making a call to a prospective client, I switched gears!  The prospective client is a large church that is local, that has a website, … Continue reading

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A passion discovered

Something happened to me after 30 years in print: I discovered that I have a passion for it. Ironically, it took getting laid off after 30 years with the same printing company for me to discover that.  During those 30 … Continue reading

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#printmarketing – what YOU as a printer can do – I ALMOST FORGOT!

Wow!  Just when I thought I had come up with some basic ideas for #printmarketing (and believe me, there are more ideas than the ones I wrote about), another GREAT idea hit me in the face (well, not literally). ENTER … Continue reading

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