Tag Archives: print

Why do we still need business cards?

Does anyone remember a smartphone application from just a few years ago called Bump? With this application, the idea was that you would “bump” another person’s smartphone (if they also had Bump) and it would exchange contact information. I remember … Continue reading

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Why do printers need an e-commerce solution?

We hear it every day – “Print is Dead!”  We see it pronounced on the news or the internet. And yes, we believe it. But print ISN’T dead. And printers who have a vision of print as part of their … Continue reading

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What do you mean when you say static, pick, versioned and variable?

I‘ve been firmly entrenched in the world of online print e-commerce solutions for years. And my current job at Westamerica Communications is to manage our online storefront, which we call “StōrFront”.  It’s hosted by a service, and we can brand … Continue reading

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How print buyers can make major cost savings with simple specification changes

I am very fortunate to have great contacts in the print industry from the world over. Matthew Parker of Print & Procurement in England has not only been a trusted resource of information, but a mentor as I have progressed through … Continue reading

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How does paper go through a press?

Even after over 30 years in print, watching a press running can be fascinating. You stand at one end of the press, and see how the sheets are lifted and then moved into the first print head. You walk along the press, … Continue reading

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How do I create a data file for variable print?

In several of my past posts I’ve discussed the value of using direct mail, or using variable data printing to grab a targeted audience’s attention. But after spending last week in training on actually CREATING variable data files, I realized … Continue reading

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Press check 101: the printer’s perspective….

Last week we covered press checks from the client point of view. This week, let’s look at the printer’s perspective….. THE PRINTER’S PERSPECTIVE I’ve done scheduling, and if there’s one thing I can tell you about scheduling a press room – … Continue reading

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