Tag Archives: marketing

Why do we still need business cards?

Does anyone remember a smartphone application from just a few years ago called Bump? With this application, the idea was that you would “bump” another person’s smartphone (if they also had Bump) and it would exchange contact information. I remember … Continue reading

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What is augmented reality, and how does it work in print?

Often, the perception of print is that it’s static – that it just gives you a single message – or maybe several messages – over a fixed media, and then, well, that’s it.  Oh, sure, you can liven up the … Continue reading

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How can I add impact to my direct mail campaign?

I have confessed on my blog before that I am a direct mail junkie.  But I really do believe that many companies that use direct mail don’t use it as effectively as they possibly can. So, you now may be … Continue reading

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Change the Conversation

One thing I have noticed in print is how the conversation is changing.  No longer does a printing company talk in terms of capabilities, and if they do so with prospective or current clients, that conversation ends quickly. CAN WE … Continue reading

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What is variable data print?

Printers love to toss around terms and phrases to sound sophisticated and knowledgeable. The problem becomes when we often don’t take the time to explain those terms and technologies to our clients.  Let’s talk about one of those print terms, and … Continue reading

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Print is STILL not dead!

For years I suffered from ink in my blood – well, not literally.  But I did have a very strong viewpoint that if it wasn’t ink-on-paper, and if it wasn’t running through an offset press, it wasn’t worth my time.  I … Continue reading

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How do you get someone’s attention with a business card?

Simple!  Do it differently!  And make it relevant to your industry. A BUSINESS CARD ENVELOPE Recently, I received a business card from the Desert Paper & Envelope Company. Immediately it grabbed my attention.  Why? Because the card was in a … Continue reading

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