Tag Archives: Macintosh

How to design for print – from the printer’s perspective

Designing for print – wow!  A topic like this can speak to so many variables such as color, font and typeface selection, which design platform to use, how to submit files to the printer……just so much to discuss.  Trade schools … Continue reading

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Typesetting: A History

In the 21st century, what with word processing programs that allow us to select fonts or line spacing, or more sophisticated page layout applications that allow us to adjust line leading, kerning and tracking, we often forget how type used … Continue reading

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Designing for print: Tip 1 of 2

Arguably, the key component for a successful print job is creating and effective design that can be printed successfully.  In this first of two posts, we’ll cover some tips, as well as things that most print service providers require for … Continue reading

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Digital and how it REALLY impacted print.

Most people, I believe, think of the digital revolution in print as being specific to digital presses, which have allowed for short run printing, variable data printing and mailing.  But as someone who’s been in the industry for 3 decades, … Continue reading

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