Tag Archives: InDesign

Tips for a successful print job

When I began this blog, my primary intent was to be a voice from within the printing industry (the “print trenches” as I have in my header) to readers who are clients, prospective clients, designers, or anyone that has an interest … Continue reading

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What is dimensional graphics?

For many of us, when we think of print, we think of flat press sheets, or maybe something that’s folded.  But what do we think of when we mention dimensional graphics? Dimensional (sometimes called structural) graphics is creating a three-dimensional … Continue reading

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Why can’t PMS colors run well in CMYK?

When you have thousands of colors at your disposal as you design a print piece, not all of them will reproduce well in the CMYK color space. Why is that? WHAT IS PMS? PMS stands for Pantone Matching System, which … Continue reading

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How to design for print – Episode I

When you’re designing for print, many factors can come into play, most of which are aesthetic. As a designer, you work in the abstract at first, working on comps and simple designs, and develop it into a final, comprehensive design … Continue reading

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How to design for print – from the printer’s perspective

Designing for print – wow!  A topic like this can speak to so many variables such as color, font and typeface selection, which design platform to use, how to submit files to the printer……just so much to discuss.  Trade schools … Continue reading

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Tips for creating rich black

I had an friend of mine on Twitter ask me about rich black.  Some of you may be asking “uh, what is that?” Well, time for a quick tutorial. WHAT IS “RICH BLACK” Rich black, simply, is the process of … Continue reading

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How to design a presentation folder

Presentation folders – the most recognized and often most produced piece of print outside of flyers and business cards.  Their task is just as their name implies: they are tools to present information to your client or prospect.  They can be … Continue reading

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