Tag Archives: direct mail

Catalogs – the way to a Christmas shopper’s heart….

When I was a kid, the highlight of my year was the arrival of the Sears “Wish Book” – the catalog to end all catalogs. I’d eagerly scour the toy section (always at the front) to create my wish list … Continue reading

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How do I create a data file for variable print?

In several of my past posts I’ve discussed the value of using direct mail, or using variable data printing to grab a targeted audience’s attention. But after spending last week in training on actually CREATING variable data files, I realized … Continue reading

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How can I add impact to my direct mail campaign?

I have confessed on my blog before that I am a direct mail junkie. ┬áBut I really do believe that many companies that use direct mail don’t use it as effectively as they possibly can. So, you now may be … Continue reading

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