Tag Archives: desktop

How to design for print – Episode I

When you’re designing for print, many factors can come into play, most of which are aesthetic. As a designer, you work in the abstract at first, working on comps and simple designs, and develop it into a final, comprehensive design … Continue reading

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How to design for print – from the printer’s perspective

Designing for print – wow!  A topic like this can speak to so many variables such as color, font and typeface selection, which design platform to use, how to submit files to the printer……just so much to discuss.  Trade schools … Continue reading

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Tips for creating rich black

I had an friend of mine on Twitter ask me about rich black.  Some of you may be asking “uh, what is that?” Well, time for a quick tutorial. WHAT IS “RICH BLACK” Rich black, simply, is the process of … Continue reading

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How to design a presentation folder

Presentation folders – the most recognized and often most produced piece of print outside of flyers and business cards.  Their task is just as their name implies: they are tools to present information to your client or prospect.  They can be … Continue reading

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How do I maintain brand consistency?

“I have the challenge,” my contact said, “of keeping brand consistency in my organization.” And indeed, it is a challenge.  The person that spoke those words to me was the marketing director at a private organization, which had several staff members … Continue reading

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What do designers want in print?

One of the benefits to having relationships with the major paper manufacturers is that they often share and give away fantastic samples of various print methods, all of which highlight the various paper products they manufacture and sell.  One of … Continue reading

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Typesetting: A History

In the 21st century, what with word processing programs that allow us to select fonts or line spacing, or more sophisticated page layout applications that allow us to adjust line leading, kerning and tracking, we often forget how type used … Continue reading

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