Tag Archives: CMYK

How does paper go through a press?

Even after over 30 years in print, watching a press running can be fascinating. You stand at one end of the press, and see how the sheets are lifted and then moved into the first print head. You walk along the press, … Continue reading

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Press check 101: the printer’s perspective….

Last week we covered press checks from the client point of view. This week, let’s look at the printer’s perspective….. THE PRINTER’S PERSPECTIVE I’ve done scheduling, and if there’s one thing I can tell you about scheduling a press room – … Continue reading

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Press check 101: the client’s point of view….

Last week we covered the importance of reviewing proofs thoroughly. As a companion to this, this week let’s look at press checks from both the client’s point of view, and the printer’s point of view. WHAT IS A “PRESS CHECK”? When … Continue reading

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What am I looking at when I review a printer’s proof?

 As the print industry speeds into the digital age, the skill of reviewing a printer’s proof is becoming lost. Most print clients these days are satisfied with reviewing a PDF proof on their non color-balanced monitor, and are happy with … Continue reading

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Why can’t PMS colors run well in CMYK?

When you have thousands of colors at your disposal as you design a print piece, not all of them will reproduce well in the CMYK color space. Why is that? WHAT IS PMS? PMS stands for Pantone Matching System, which … Continue reading

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How to design for print – Episode II

In our first Episode, we looked at designing for print, starting with the end: does it mail? does it have complex letterpress finishing?; how does it trim or fold? Is mailing or insertion into an envelope involved? These are all … Continue reading

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Tips for creating rich black

I had an friend of mine on Twitter ask me about rich black.  Some of you may be asking “uh, what is that?” Well, time for a quick tutorial. WHAT IS “RICH BLACK” Rich black, simply, is the process of … Continue reading

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