Tag Archives: brand

Why do we still need business cards?

Does anyone remember a smartphone application from just a few years ago called Bump? With this application, the idea was that you would “bump” another person’s smartphone (if they also had Bump) and it would exchange contact information. I remember … Continue reading

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Change the Conversation

One thing I have noticed in print is how the conversation is changing.  No longer does a printing company talk in terms of capabilities, and if they do so with prospective or current clients, that conversation ends quickly. CAN WE … Continue reading

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Do churches need to market themselves?

Quite honestly, I had another blog all written and scheduled to post for today, but after making a call to a prospective client, I switched gears!  The prospective client is a large church that is local, that has a website, … Continue reading

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A passion discovered

Something happened to me after 30 years in print: I discovered that I have a passion for it. Ironically, it took getting laid off after 30 years with the same printing company for me to discover that.  During those 30 … Continue reading

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#printmarketing – what YOU as a printer can do – I ALMOST FORGOT!

Wow!  Just when I thought I had come up with some basic ideas for #printmarketing (and believe me, there are more ideas than the ones I wrote about), another GREAT idea hit me in the face (well, not literally). ENTER … Continue reading

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#printmarketing – wrapping it all up!

Over the last several weeks we’ve explored many ways to market a printing company, from both print methods like collateral material and stationary, to online methods like blogging and social media.  While some printers – primarily large ones that have … Continue reading

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#printmarketing – what YOU as a printer can do, part 4

We’ve covered quite a bit on the recent blog posts, from structural collateral to stationary, and the realm of social media. There are many other elements still to cover, all of which are part of the overall print marketing element. … Continue reading

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