Category Archives: Tips of the Trade

Now, is that any way to do a mailer?

I received a mailer recently that impressed me – not with its creativity or call to action, but at how poorly it was planned out and conceived. I shared this on my personal Facebook page, and one of my print colleagues … Continue reading

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Tips for a successful print job

When I began this blog, my primary intent was to be a voice from within the printing industry (the “print trenches” as I have in my header) to readers who are clients, prospective clients, designers, or anyone that has an interest … Continue reading

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What to look for in a print services provider

During my 30-plus years of being employed in the printing industry, I have witnessed a great many changes. Many of those have been in the technological arena, such as desktop publishing, direct-to-plate and digital printing. Web-2-Print is gaining a strong … Continue reading

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How do I create a data file for variable print?

In several of my past posts I’ve discussed the value of using direct mail, or using variable data printing to grab a targeted audience’s attention. But after spending last week in training on actually CREATING variable data files, I realized … Continue reading

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Press check 101: the printer’s perspective….

Last week we covered press checks from the client point of view. This week, let’s look at the printer’s perspective….. THE PRINTER’S PERSPECTIVE I’ve done scheduling, and if there’s one thing I can tell you about scheduling a press room – … Continue reading

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Press check 101: the client’s point of view….

Last week we covered the importance of reviewing proofs thoroughly. As a companion to this, this week let’s look at press checks from both the client’s point of view, and the printer’s point of view. WHAT IS A “PRESS CHECK”? When … Continue reading

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What am I looking at when I review a printer’s proof?

 As the print industry speeds into the digital age, the skill of reviewing a printer’s proof is becoming lost. Most print clients these days are satisfied with reviewing a PDF proof on their non color-balanced monitor, and are happy with … Continue reading

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