Category Archives: Print sales
Why do I need sales training?
It’s nothing new when I say that, having been in the print industry for over 30 years, there is one thing I see as an axiom: most print sales reps do not like change. Nor do they like to be … Continue reading
Why do we still need business cards?
Does anyone remember a smartphone application from just a few years ago called Bump? With this application, the idea was that you would “bump” another person’s smartphone (if they also had Bump) and it would exchange contact information. I remember … Continue reading
Tips for a successful print job
When I began this blog, my primary intent was to be a voice from within the printing industry (the “print trenches” as I have in my header) to readers who are clients, prospective clients, designers, or anyone that has an interest … Continue reading
What’s my motivation?
Having been in the printing industry for over 30 years, I can tell you truthfully that there were days I just wanted to leave that world behind. But ink is in my veins: my dad was the Graphic Arts Department Manager at … Continue reading
What to look for in a print services provider
During my 30-plus years of being employed in the printing industry, I have witnessed a great many changes. Many of those have been in the technological arena, such as desktop publishing, direct-to-plate and digital printing. Web-2-Print is gaining a strong … Continue reading
Why do printers need an e-commerce solution?
We hear it every day – “Print is Dead!” We see it pronounced on the news or the internet. And yes, we believe it. But print ISN’T dead. And printers who have a vision of print as part of their … Continue reading
What is augmented reality, and how does it work in print?
Often, the perception of print is that it’s static – that it just gives you a single message – or maybe several messages – over a fixed media, and then, well, that’s it. Oh, sure, you can liven up the … Continue reading
John Prothero