Category Archives: Print sales

Why do I need sales training?

It’s nothing new when I say that, having been in the print industry for over 30 years, there is one thing I see as an axiom: most print sales reps do not like change. Nor do they like to be … Continue reading

Posted in Print sales | Tagged , , | Leave a comment

Why do we still need business cards?

Does anyone remember a smartphone application from just a few years ago called Bump? With this application, the idea was that you would “bump” another person’s smartphone (if they also had Bump) and it would exchange contact information. I remember … Continue reading

Posted in Branding, Letterpress, Marketing, Paper, Print, Print Marketing, Print sales | Tagged , , , , , , , | Leave a comment

Tips for a successful print job

When I began this blog, my primary intent was to be a voice from within the printing industry (the “print trenches” as I have in my header) to readers who are clients, prospective clients, designers, or anyone that has an interest … Continue reading

Posted in Paper, Print, Print sales, Tips of the Trade | Tagged , , | Leave a comment

What’s my motivation?

Having been in the printing industry for over 30 years, I can tell you truthfully that there were days I just wanted to leave that world behind. But ink is in my veins: my dad was the Graphic Arts Department Manager at … Continue reading

Posted in Print sales | Tagged | Leave a comment

What to look for in a print services provider

During my 30-plus years of being employed in the printing industry, I have witnessed a great many changes. Many of those have been in the technological arena, such as desktop publishing, direct-to-plate and digital printing. Web-2-Print is gaining a strong … Continue reading

Posted in Print, Print sales, Structural graphics, Tips of the Trade | Tagged , , , | Leave a comment

Why do printers need an e-commerce solution?

We hear it every day – “Print is Dead!”  We see it pronounced on the news or the internet. And yes, we believe it. But print ISN’T dead. And printers who have a vision of print as part of their … Continue reading

Posted in ecommerce, Marketing, Print, Print sales | Tagged , , , | Leave a comment

What is augmented reality, and how does it work in print?

Often, the perception of print is that it’s static – that it just gives you a single message – or maybe several messages – over a fixed media, and then, well, that’s it.  Oh, sure, you can liven up the … Continue reading

Posted in Marketing, Print, Print sales | Tagged , , , , | Leave a comment