Category Archives: Print Marketing

Why do we still need business cards?

Does anyone remember a smartphone application from just a few years ago called Bump? With this application, the idea was that you would “bump” another person’s smartphone (if they also had Bump) and it would exchange contact information. I remember … Continue reading

Posted in Branding, Letterpress, Marketing, Paper, Print, Print Marketing, Print sales | Tagged , , , , , , , | Leave a comment

What do you mean when you say static, pick, versioned and variable?

I‘ve been firmly entrenched in the world of online print e-commerce solutions for years. And my current job at Westamerica Communications is to manage our online storefront, which we call “StōrFront”.  It’s hosted by a service, and we can brand … Continue reading

Posted in ecommerce, Print, Print Marketing | Tagged , , , , , , | 1 Comment

What is dimensional graphics?

For many of us, when we think of print, we think of flat press sheets, or maybe something that’s folded.  But what do we think of when we mention dimensional graphics? Dimensional (sometimes called structural) graphics is creating a three-dimensional … Continue reading

Posted in Dimensional graphics, Paper, Print, Print Marketing, Structural graphics | Tagged , , , , | Leave a comment

Change the Conversation

One thing I have noticed in print is how the conversation is changing.  No longer does a printing company talk in terms of capabilities, and if they do so with prospective or current clients, that conversation ends quickly. CAN WE … Continue reading

Posted in Print Marketing, Print sales | Tagged , , , , , | Leave a comment

Print is STILL not dead!

For years I suffered from ink in my blood – well, not literally.  But I did have a very strong viewpoint that if it wasn’t ink-on-paper, and if it wasn’t running through an offset press, it wasn’t worth my time.  I … Continue reading

Posted in Print, Print Marketing, Print sales | Tagged , , , | Leave a comment

How do you get someone’s attention with a business card?

Simple!  Do it differently!  And make it relevant to your industry. A BUSINESS CARD ENVELOPE Recently, I received a business card from the Desert Paper & Envelope Company. Immediately it grabbed my attention.  Why? Because the card was in a … Continue reading

Posted in Marketing, Paper, Print Marketing | Tagged , , , , , | Leave a comment

A passion discovered

Something happened to me after 30 years in print: I discovered that I have a passion for it. Ironically, it took getting laid off after 30 years with the same printing company for me to discover that.  During those 30 … Continue reading

Posted in Branding, Print, Print Marketing, Print sales | Tagged , , , , , , , , | Leave a comment