Category Archives: Print

Now, is that any way to do a mailer?

I received a mailer recently that impressed me – not with its creativity or call to action, but at how poorly it was planned out and conceived. I shared this on my personal Facebook page, and one of my print colleagues … Continue reading

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How print saved Christmas….

OK.  That does sound like a title for yet another Holiday-themed movie. But in a way, print did save Christmas – or at least helped create the Christmas traditions that we enjoy today. During the 1600’s, England was under an … Continue reading

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A Family Tradition

My family had a long-standing tradition of designing and printing our own Christmas cards. Starting shortly after my parents married in the early 50’s, they would yearly create a unique Christmas card that was mailed out to all the family … Continue reading

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Why do we still need business cards?

Does anyone remember a smartphone application from just a few years ago called Bump? With this application, the idea was that you would “bump” another person’s smartphone (if they also had Bump) and it would exchange contact information. I remember … Continue reading

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Tips for a successful print job

When I began this blog, my primary intent was to be a voice from within the printing industry (the “print trenches” as I have in my header) to readers who are clients, prospective clients, designers, or anyone that has an interest … Continue reading

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What to look for in a print services provider

During my 30-plus years of being employed in the printing industry, I have witnessed a great many changes. Many of those have been in the technological arena, such as desktop publishing, direct-to-plate and digital printing. Web-2-Print is gaining a strong … Continue reading

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How is paper manufactured – uncoated paper

Last week, with the help of the video produced by Sappi Paper, I shared a brief synopsis of how paper is manufactured, emphasizing coated paper. This week, we’ll spell out the process in more detail, and go through the process … Continue reading

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