Category Archives: Marketing

Catalogs – the way to a Christmas shopper’s heart….

When I was a kid, the highlight of my year was the arrival of the Sears “Wish Book” – the catalog to end all catalogs. I’d eagerly scour the toy section (always at the front) to create my wish list … Continue reading

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Why do we still need business cards?

Does anyone remember a smartphone application from just a few years ago called Bump? With this application, the idea was that you would “bump” another person’s smartphone (if they also had Bump) and it would exchange contact information. I remember … Continue reading

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Why do printers need an e-commerce solution?

We hear it every day – “Print is Dead!”  We see it pronounced on the news or the internet. And yes, we believe it. But print ISN’T dead. And printers who have a vision of print as part of their … Continue reading

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What is augmented reality, and how does it work in print?

Often, the perception of print is that it’s static – that it just gives you a single message – or maybe several messages – over a fixed media, and then, well, that’s it.  Oh, sure, you can liven up the … Continue reading

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How can I add impact to my direct mail campaign?

I have confessed on my blog before that I am a direct mail junkie.  But I really do believe that many companies that use direct mail don’t use it as effectively as they possibly can. So, you now may be … Continue reading

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What is variable data print?

Printers love to toss around terms and phrases to sound sophisticated and knowledgeable. The problem becomes when we often don’t take the time to explain those terms and technologies to our clients.  Let’s talk about one of those print terms, and … Continue reading

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How do you get someone’s attention with a business card?

Simple!  Do it differently!  And make it relevant to your industry. A BUSINESS CARD ENVELOPE Recently, I received a business card from the Desert Paper & Envelope Company. Immediately it grabbed my attention.  Why? Because the card was in a … Continue reading

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