Author Archives: John Prothero

About John Prothero

John Prothero is a print professional with over 30 years experience in the print industry. Starting out as a driver delivering jobs, he worked in bindery, proofing, plating, traditional prepress (camera and stripping), scheduling, job planning, job management, account management and digital job production. His skills also run in the area of blog authorship, social media management, and lead generation and qualification of prospective clients. John is also a contributor to Rhode Island Creative Magazine, a digital publication that highlights the creative spirit of the state of Rhode Island. You can read their online issues at www.ricreativemag.com

Now, is that any way to do a mailer?

I received a mailer recently that impressed me – not with its creativity or call to action, but at how poorly it was planned out and conceived. I shared this on my personal Facebook page, and one of my print colleagues … Continue reading

Posted in Print, Tips of the Trade | Tagged , , , , , , | Leave a comment

How print saved Christmas….

OK.  That does sound like a title for yet another Holiday-themed movie. But in a way, print did save Christmas – or at least helped create the Christmas traditions that we enjoy today. During the 1600’s, England was under an … Continue reading

Posted in Just for Fun, Print | Tagged , | Leave a comment

A Family Tradition

My family had a long-standing tradition of designing and printing our own Christmas cards. Starting shortly after my parents married in the early 50’s, they would yearly create a unique Christmas card that was mailed out to all the family … Continue reading

Posted in Just for Fun, Print | Tagged , , | Leave a comment

Catalogs – the way to a Christmas shopper’s heart….

When I was a kid, the highlight of my year was the arrival of the Sears “Wish Book” – the catalog to end all catalogs. I’d eagerly scour the toy section (always at the front) to create my wish list … Continue reading

Posted in Marketing | Tagged , , | Leave a comment

He’s at it again!

Oh, no.  Not ANOTHER concert! Yes, my print blog is delayed this week for yet another commitment to my passion for choral music. This Sunday, the Pacific Chorale is singing the Brahms’ German Requiem, one of the Chorale’s favorite pieces, … Continue reading

Posted in Just for Fun | Tagged , , | Leave a comment

Why do I need sales training?

It’s nothing new when I say that, having been in the print industry for over 30 years, there is one thing I see as an axiom: most print sales reps do not like change. Nor do they like to be … Continue reading

Posted in Print sales | Tagged , , | Leave a comment

You mean you do something other than printing?

I know that my posts are pretty much exclusively about print, but honestly, I do have a life outside of ink ‘n’ paper. I sing. I have the great pleasure and honor to sing with The Pacific Chorale, which is … Continue reading

Posted in Just for Fun | Tagged , , | Leave a comment