Monthly Archives: June 2015

How does paper go through a press?

Even after over 30 years in print, watching a press running can be fascinating. You stand at one end of the press, and see how the sheets are lifted and then moved into the first print head. You walk along the press, … Continue reading

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How do I create a data file for variable print?

In several of my past posts I’ve discussed the value of using direct mail, or using variable data printing to grab a targeted audience’s attention. But after spending last week in training on actually CREATING variable data files, I realized … Continue reading

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Press check 101: the printer’s perspective….

Last week we covered press checks from the client point of view. This week, let’s look at the printer’s perspective….. THE PRINTER’S PERSPECTIVE I’ve done scheduling, and if there’s one thing I can tell you about scheduling a press room – … Continue reading

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Press check 101: the client’s point of view….

Last week we covered the importance of reviewing proofs thoroughly. As a companion to this, this week let’s look at press checks from both the client’s point of view, and the printer’s point of view. WHAT IS A “PRESS CHECK”? When … Continue reading

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