Simple! Do it differently! And make it relevant to your industry.
A BUSINESS CARD ENVELOPE
Recently, I received a business card from the Desert Paper & Envelope Company. Immediately it grabbed my attention. Why? Because the card was in a small, business-card sized envelope! Not only that, but it had a small die-cut window where the sales rep’s name appeared. This alone made me wish to engage in the card more, rather than just look at it. When I flipped both the card and the mini-envelope over, there was a large, well-defined QR code. I was able to scan it with the app on my smartphone, which took me to their website. If I had to make one comment, it may have been more interesting to have had the QR code take the viewer to a landing page on the company website for that rep, or perhaps to the rep’s LinkedIn profile page. However, having a QR code alone is a step into engaging the recipient into seeking out more information.
But I was just so impressed at how this company made the extra effort to do something with their business cards, above and beyond JUST a card!
Desert Paper & Envelope is a custom manufacturer of paper products and envelopes, and has a wonderful assortment of samples and guides for the designer and printer. You can find them at http://www.desertpaper.com.