How do you get someone’s attention with a business card?

Simple!  Do it differently!  And make it relevant to your industry.


2015-03-27 11.50.56Recently, I received a business card from the Desert Paper & Envelope Company. Immediately it grabbed my attention.  Why? Because the card was in a small, business-card sized envelope!  Not only that, but it had a small die-cut window where the sales rep’s name appeared.   This alone made me wish to engage in the card more, rather than just look at it.  When I flipped both the card and the mini-envelope over, there was a large, well-defined QR code.  I was able to scan it with the app on my smartphone, which took me to their website.  If I had to make one comment, it may have been more interesting to have had the QR code take the viewer to a landing page on the company website for that rep, or perhaps to the rep’s LinkedIn profile page.  However, having a QR code alone is a step into engaging the recipient into seeking out more information.

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But I was just so impressed at how this company made the extra effort to do something with their business cards, above and beyond JUST a card!

Desert Paper & Envelope is a custom manufacturer of paper products and envelopes, and has a wonderful assortment of samples and guides for the designer and printer.  You can find them at  

Connect with John on Google+Twitter and LinkedIn.


About John Prothero

John Prothero is a print professional with over 30 years experience in the print industry. Starting out as a driver delivering jobs, he worked in bindery, proofing, plating, traditional prepress (camera and stripping), scheduling, job planning, job management, account management and digital job production. His skills also run in the area of blog authorship, social media management, and lead generation and qualification of prospective clients. John is also a contributor to Rhode Island Creative Magazine, a digital publication that highlights the creative spirit of the state of Rhode Island. You can read their online issues at
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