Monthly Archives: March 2015

How to design for print – Episode III

We have covered designing from the back end, thinking of various finishing and post-press operations and how to design for them.  Last week we covered basic press mechanics to help you understand how to design for which press or device the … Continue reading

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How to design for print – Episode II

In our first Episode, we looked at designing for print, starting with the end: does it mail? does it have complex letterpress finishing?; how does it trim or fold? Is mailing or insertion into an envelope involved? These are all … Continue reading

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How to design for print – Episode I

When you’re designing for print, many factors can come into play, most of which are aesthetic. As a designer, you work in the abstract at first, working on comps and simple designs, and develop it into a final, comprehensive design … Continue reading

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How to design for print – from the printer’s perspective

Designing for print – wow!  A topic like this can speak to so many variables such as color, font and typeface selection, which design platform to use, how to submit files to the printer……just so much to discuss.  Trade schools … Continue reading

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