Monthly Archives: February 2015

Do churches need to market themselves?

Quite honestly, I had another blog all written and scheduled to post for today, but after making a call to a prospective client, I switched gears!  The prospective client is a large church that is local, that has a website, … Continue reading

Posted in Branding, Marketing | Tagged , , , , | 1 Comment

What is the difference between offset printing and digital printing?

Years ago, digital printing was thought of as the evil stepchild to the more sophisticated and aesthetically pleasing method of offset (or litho) printing.  With the advances in digital press technology, from the way the image is printed to the paper, … Continue reading

Posted in Paper, Print, Tips of the Trade | Tagged , , , , , | 2 Comments

Tips for creating rich black

I had an friend of mine on Twitter ask me about rich black.  Some of you may be asking “uh, what is that?” Well, time for a quick tutorial. WHAT IS “RICH BLACK” Rich black, simply, is the process of … Continue reading

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How to design a presentation folder

Presentation folders – the most recognized and often most produced piece of print outside of flyers and business cards.  Their task is just as their name implies: they are tools to present information to your client or prospect.  They can be … Continue reading

Posted in Print, Tips of the Trade | Tagged , , , | 2 Comments