Monthly Archives: October 2014

#printmarketing – what YOU as a printer can do, part 2

As we continue to explore the various methods of print marketing, we will look at areas that are very new to the overall concept of this topic, including blogging and social media. Those can be very intimidating to many companies … Continue reading

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#printmarketing – what YOU as a printer can do, part 1

In my introductory post last week, I discussed the importance of printers marketing themselves, as well as the an outline of several tools that can be utilized to help with a printer’s marketing efforts.  Over the next few weeks, we’ll … Continue reading

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#print #marketing – they should be ONE hashtag!

A few weeks back I went onto Twitter, and simply wanted to put #printmarketing as a hashtag, and see what responses I’d get.  You know, like like the old saying “throw it on the wall and see if it sticks” … Continue reading

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What makes you so special?

There is a term that is tossed about when print sales persons wish to make themselves sound unique: differentiation.  Basically, the idea that that we need to convey to our prospective clients that we are unique, that we are not … Continue reading

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What happened to the year!??!?

It’s October! It’s the beginning of the 3rd quarter! Shnikies! Where did the year go?!??! Didn’t we just observe Memorial Day and the 4th of July?? October is my favorite month of the year.  Typically in southern California, the nights … Continue reading

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