Remember that ad on TV during the Reagan-era’s “War on Drugs”, where an egg was broken and the contents dropped into a hot skillet? It immediately began to cook, and cook rather fast. And then, in a somber tone, the voice-over would say “This is your brain….on drugs.” But today, I’d like to talk about your brain…..ON PRINT!
PRINT ENGAGES – Print is one of many sources of media that engage us today. But it is one that can be constantly re-engaged. Whereas websites can be closed and forgotten, print can be on your desk or coffee table, always there, always calling out for you to “look at me!” It can be shown around easily, and passed from person to person. You have to “print” out a web page or PDF to get the same engagement.
PRINT INFORMS – Print can inform and educate, bringing to you a wealth of information, and even steering you to online sources that can further educate and expand your mind. Have you ever found yourself holding a book printed 100 years ago and feel like you’re learning something by reading it’s yellowed pages? Print never stops informing us.
PRINT REACHES YOUR SENSES – Print engages your visual and tactile senses, and perhaps even your olfactory senses if it has a fragrance built into the ink or coating. It can use lenticular technology, which gives you different visuals as you move it about. It can use coatings or foils that reflect and offer subtle design elements. Print can be dimensional, giving you something to assemble or hold.
I invite you to find ways to use print to challenge your thinking, to engage your senses, to educate you, and finally, to give you something tactile that you can hold on to.