Monthly Archives: March 2014
Paper 101: What is basis weight, GSM, and other paper terms?
Having been in print for 30 years, and with most of that in Production, I take it for granted that many laypersons have a very rudimentary knowledge of paper. As digital has increased in its market share and is, in … Continue reading
Simple and effective Direct Mail Marketing
OK. I was not very nice the other day on Google+, when I mentioned I had an example of effective direct mail marketing, but didn’t share what it was. So, before I dive into our homemade pizza, here’s the example … Continue reading
Print is not dead: but why?
Part of my self-imposed job in printing is to stay on top of various web articles and blog posts that detail aspects of print, be it tips or hints to prepping a file correctly, or the history of print, or … Continue reading
Confessions of a Direct Mail Junkie
Yes, I confess. I have become a DMJ – a Direct Mail Junkie. This has not been an easy confession to make, since for most of my 30 years in printing I thought the only “good” job was one that … Continue reading
What is the difference between digital print and litho print, and why should I care?
Digital printing has taken tremendous leaps and bounds in the last 20 years from its infancy as merely poor quality color copies, or black ink 2-sided manuals, to being in the forefront of printed products. As use of personalized and … Continue reading
John Prothero