Monthly Archives: January 2014

Saving InDesign files for print

There are two schools of thought when it comes to preparing files for printing, and both of those have to do with how the file is to be imaged.  Let’s explore both options and why you need to save InDesign … Continue reading

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And here’s my card

When you’re unemployed, and out in the field looking for work, how you present yourself makes a tremendous impact.  From the clothing you’ve selected, your haircut or style, the firmness of your handshake, or even your minty-fresh breath – all … Continue reading

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The future of print

I am not what you’d call a Print Prognosticator.  I cannot see into the future of print as if I was Madame Lozaro with a crystal ball.  But I do believe that I can see an immediate future for growth … Continue reading

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Packaging and digital: a perfect solution

Anyone who says that “print is dead” obviously is not a consumer of packaged goods.  Whether the package is completely produced from paper, or it has a printed insert, packaging will remain a viable source for the printed product.  I … Continue reading

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Tricks of the trade

Back in the early days of my print career, I worked in a small-shop environment, which allowed for more, well, horseplay than you’re allowed to do in a larger print shop.  By the time you get to more than 25 … Continue reading

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QR Codes and their effective use

QR codes have been an active part of marketing for several years now.  The concept of the QR code is simple: mobile devices loaded with a QR code reading app can image the code and open a website on the … Continue reading

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Print and Marketing: the bicycle theory

When I think of print and marketing, I think of a bicycle. You CANNOT effectively ride a bicycle without one wheel. Granted, if you had a unicycle, you can ride that with one wheel. But I’m talkin’ bicycles here. Front … Continue reading

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